Tag: Direct-to-Consumer

Nike’s First Downturn Stock Performance Nike’s stock price plunged 19% though 2016. In face of competitive pressure from other sportwear company — particularly from Adidas, which was best-performing sports company of 2016. Nike’s sales slow down, from average annual growth of 10% to 5.8% in FY 2016, coincided with a downturn in the stock performance. Nike…