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Career Opportunities In The Media and Entertainment Industry
The immense success of Taylor Swift’s The Eras Tour, along with other superstar events, may have inspired many fans to search career opportunities in the entertainment industry.
The Segments of M&E Industry And The Top 3 Revenue Generator
The media and entertainment industry is a dynamic field with various sectors experiencing different revenue streams and growth trends.The entertainment and media (E&M) industry is projected to expand to $3.4 trillion by 2028 according to PwC:Perspectives from the Global Entertainment & Media Outlook 2024โ2028. Top three significant new revenue opportunities come from areas such as advertising, streaming, and emerging markets.
Overall Landscape of M& E Industry and The Career Opportunities
1. Film and Cinema
- Production: Creation of feature films, documentaries, and short films.
- Distribution: The process of getting films into theaters, streaming services, and home video markets.
- Exhibition: Movie theaters, drive-ins, and film festivals that showcase films to audiences.
- Leading Companies: Warner Bros. Paramountย .
2. Television
- Broadcasting: Over-the-air television networks and local affiliates. Nexstar Media is the top performer in broadcasting.
- Cable and Satellite: Networks and channels delivered through cable providers. Leading companies includes T-Mobile US, Verizon
- Streaming Services: Platforms like Netflix, Amazon Prime, and Disney+ that offer on-demand content.
- Content Creation: Scriptwriting, production, and post-production for TV shows, miniseries, and reality programs.
3. Music
- Recording: Production of music albums, singles, and tracks across various genres.
- Publishing: Management of song rights and royalties, including licensing for use in films, advertisements, and more.
- Live Events: Concerts, music festivals, and tours featuring artists.
- Distribution: Digital platforms like Spotify, Apple Music, and traditional physical sales.
- Leading companies: Live Nation Entertainment,Warner Music Group,Spotify.
4. Video Games
- Game Development: Designing and creating video games for consoles, PC, and mobile devices.
- Publishing: Distributing games through retail and digital storefronts.
- eSports: Competitive gaming events and tournaments, as well as influencer-driven streaming on platforms like Twitch.
- Leading companies: NetEase, Inc., Electronic Arts Inc.( EA),Take-Two Interactive Software, Inc.(TTWO).
5. Digital and Social Media
- Content Creation: User-generated content, vlogs, and web series on platforms like YouTube and TikTok.
- Marketing and Advertising: Leveraging social media for brand promotion, influencer marketing, and targeted advertising.
- Streaming and Podcasts: Online audio and video content that can be consumed on-demand.
- Leading companies: Google, Meta,Tiktok.Pinterest.
6. Publishing
- Books: The creation and distribution of print and digital books, from fiction to non-fiction.
- Magazines and Newspapers: Production of periodicals that provide news, entertainment, and culture content.
- Online Publications: Websites and blogs dedicated to niche topics or general news.
- Leading Companies: Pearson plc, The New York Times Com.
7. Animation and Visual Effects
- Animation Production: Creating animated films, television shows, and digital content.
- VFX: Providing visual effects for live-action films, commercials, and television shows.
8. Advertising and Marketing
- Ad Agencies: Firms that create and implement advertising strategies for brands across various media.
- Media Buying: Purchasing ad space or time on various platforms, including TV, radio, and digital channels.
- Leading company: Omnicom Group Inc, IPG,WPP.
9. Theatre and Performing Arts
- Live Theatre: Productions of plays, musicals, and other live performances.
- Dance and Opera: The production and presentation of dance performances and operatic shows.
10. Cultural Institutions
- Museums and Galleries: Institutions that curate and showcase art, history, and culture.
- Libraries and Archives: Organizations that preserve media and cultural artifacts for public access.
Top Companies And The Career Opportunities In The M&E Industry
1. Comcast (CMCSA)
- Revenue (TTM): $121.93 billion
- Net Income (TTM): $15.41 billion2YCharts. “Comcast Corp (CMCSA).”
- Market Cap: $155.41 billion
Top Career Opportunities From Comcast
- Supply Chain Planning Center of Excellence -Develop and executie the strategic roadmap for the supply chain planning organization, providing leadership for complex functions. Average salary approximately 146,000โ254,000 per year.
- DreamWorks TV – VFX Supervisor-As a creative peer to the Production Designer, HoCA, and Head of Layout, the VFX Supervisor is responsible for the execution of the visual goals established by the Director and Production Designer within the budget and parameters set by Producer(s) and the Studio.
- Product Development Engineering-Responsible for planning and designing new software and web applications. Edits new and existing applications. Implements, testing and debugging defined software components. Documents all development activity. Works with moderate guidance in own area of knowledge.
2. Walt Disney (DIS)
- Revenue (TTM): $89.20 billion
- Net Income (TTM): $1.69 billion7
- Market Cap: $179.51 billion
Top Career Opportunities From Disney
- Network Partnerships Manager – For Hulu Live to define live programming strategy and negotiate with news content partners. Evaluate co-production and licensing opportunities. Average salary approximately 123,000โ165,000 per year.
- Global Brand Commercialization – Disney Pixar focuses on analyzing global franchise health and developing growth strategies through strong leadership and brand management expertise. This role collaborates with various Global Brand Commercialization teams to drive integrated strategies across Licensing, Owned & Operated, Publishing, and Games.. Average salary approximately 180,000โ241,000 per year.
3. Sony (SONY)
- Revenue (TTM): $88.96 billion
- Net Income (TTM): $6.71 billion10
- Market Cap: $117.52 billion
Top Career Opportunities from Sony
- Production Coordinator -Coordinate projects for the English localization of Japanese anime for North America, Central America, and South America.. Average salary approximately 58,000โ65,000 per year.
- Global Content Development – Lead lead ideation and development of branded content and campaigns that align with the company’s content strategy for global promotion.. Average salary approximately 120,000โ130,000 per year.
4. Netflix (NFLX)
- Revenue (TTM): $36.3 billion
- Net Income (TTM): $7.09 billion10
- Market Cap: $295.49billion
Top Career Opportunities from Netflix
- Product Operations Lead – Commerce Lifecycle & Platform – directly lead portfolio management efforts related to annual planning, roadmap management, OKR & project tracking, and cross-functional collaboration. Average salary approximately 120,000โ515,000 per year.
- Technology Sourcing Specialist – Drive the centralization of software spend across Netflix, manage existing and new vendor relationships, and ensure optimal value from technology investments. Average salary approximately 100,000โ700,000 per year.
- Senior Merchandising Performance Manager – Promote the evolving content catalog through various activities, including dynamic merchandising that aligns with cultural trends and leveraging the catalog for major releases and seasonal events. The team develops strategies for product development, content ranking, and surface management, aiming to integrate human curation with machine learning for optimal content merchandising.. Average salary approximately 210,000โ500,000 per year.
The entertainment industry is a growing and dynamic field to consider the career opportunities. Although many people typically focus on prominent roles such as acting and directing, there are actually far more jobs behind the scenes of a major production that go unnoticed compared to those performed on stage or on a film set.
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